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Lee is a middle class white male with no black female friends, rare interactions with black families growing up, and who states his interactions with black women only consist of work-related experiences. Yet, he expresses strong negative views of black women as unattractive and uneducated as the first thoughts that come to his mind.
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Using the theory of social comparison, this study examines the impact of exposure to advertisements of thin, physically attractive, Caucasian and African American models on the self-evaluations of African American women exhibiting varying levels of self-reported body esteem. As expected, exposure to idealized images of Caucasian models was not related to lowered self-evaluations regardless of the level of body esteem.
However, women with low levels of body esteem did report lowered self-satisfaction with body esteem when exposed to physically attractive images of African American models. suggest that similarity or ethnicity of the idealized image may have an impact on African American women's self-evaluations.
Theoretical implications are discussed with respect to future research in the area of racial issues and mass media effects. For the last quarter century, the Journal of Black Studies has been the leading source for dynamic, innovative, and creative research on the Black experience. Poised to remain at the forefront of the scholarship in the field, the Journal of Black Studies explores the most vital issues facing African American and Black populations. SAGE is a leading international provider of innovative, high-quality content publishing more than journals and over new books each year, spanning a wide range of subject areas.
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White women will always yearn to be the standard of beauty
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Ability to save and export citations. Custom alerts when new content is added. Abstract Using the theory of social comparison, this study examines the impact of exposure to advertisements of thin, physically attractive, Caucasian and African American models on the self-evaluations of African American women exhibiting varying levels of self-reported body esteem. Journal Information For the last quarter century, the Journal of Black Studies has been the leading source for dynamic, innovative, and creative research on the Black experience.